We asked a panel of experts why and how you should hire

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It’s hard to ignore Amazon. It captures roughly 40% of U.S. e-commerce spending, according to eMarketer If you aren't selling your products on Amazon, it’s easy for a counterfeit producer to sell something similar — and they might not treat customers as ethically as you would. Skip Amazon, and you risk hindering sales and hurting your brand. It’s safer to join the 6 million+ retailers on the e-commerce platform. Source: Marketplace Pulse But that’s not easy, either. Amazon isn't a set-it-and-forget-it channel — it has its own algorithm and its own rules. It takes its rules very seriously. After all, Amazon is "customer-centric," as founder Jeff Bezos puts it, and and failing to please its customers or abide by its seller policies can get you banned from selling on Amazon forever.

It’s worth hiring an Amazon consultant to make sure that you’re making latestdatabase.com the most of the channel — instead of cruising for a suspension. But how do you go about hiring an Amazon seller consultant? And more importantly, how do you even know you need one? If you don't know the signs to watch out for, don't worry, we've got you covered.  Amazon seller consultant. The experts: Jimmy Zona, director of e-commerce and digital marketing at Turbie Twist Brittany McCormick, an Amazon consultant at Story Box Management Rob Schad, an experienced Amazon consultant Why invest in an expert Amazon consultant? While investing in a growth marketer can help your Amazon campaign, someone with deep channel expertise can often make a bigger impact.

“The biggest upside [of hiring an expert] is the understanding of Amazon as a platform and how different it is compared to DTC channels,” Schad told MarketerHire. “A lot of stuff that works in DTC does not work for Amazon.” "A lot of stuff that works in DTC does not work for Amazon." For example, DTC brands often rely on search engine optimization (SEO) to rank on Google SERPs — but ranking on Amazon SERPs doesn’t work the same way. Instead of amassing backlinks, Amazon sellers need to focus on sales volume, and click-through rates. When you’re trying to make an impression on Amazon and boost conversion rates, these differences between Google SEO and Amazon optimization can have a considerable impact.